Cable TV and Broadband provider Virgin Media today announced that it will be trialling a new Video On Demand player for the web and mobile devices. The service provider announced that 'hundreds of hour's of on demand content will be avaialble for the beta trail period including ITV, LIVING, Disney, Cartoon Network, National Geographic, Discovery, MTV, Comedy Central and Nickelodeon.

Cindy Rose, executive director of digital entertainment at Virgin Media said: "MTV, Comedy Central and Nickelodeon already offer some hugely popular shows on our TV on demand platform so we’re delighted to be expanding our line-up across all three screens. We continue to explore innovative new ways to bring our customers’ favourite content to them and, with Virgin Media Player, we’re making sure they’re spoilt for choice."

Virgin Media customers who subscribe to their XL TV package and who also have broadband with them will be able to try the new VOD player out from today by going to www.virginmedia.com/player and registering their details. The press release did not make it clear as to which mobile platforms will be supported but a logical guess would be iPhone and Android devices first followed by Symbian devices later on. Virgin Media plans to fully release the service later this year after the beta period.